Eric CookCEO & Co-Founder, Community Banking AI · “Recovering” Banker | AI Strategist Building High-Performing Bank Websites Driving Digital Growth | Helping Community Banks Stay Competitive & Relevant in the Digital Age | Industry Advisor, Podcaster

Grow Your Business With Social Selling Strategies

9 May 2014 · 2 min

Watch on YouTube

1:45

In this promotional video, Eric Cook explains that traditional cold calling is becoming obsolete and introduces social selling as a modern, internet‑based approach to reach prospective buyers. He defines social selling as identifying where target audiences spend time online (LinkedIn, Twitter, Google+, YouTube), then positioning oneself as a trusted influencer by sharing expertise, engaging non‑intrusively, and guiding buyers through their decision process. Cook highlights the benefits: a constantly full sales pipeline, inbound buyer interest, expanded relationships, and reduced reliance on cold calls. To help businesses adopt this method, WSI offers a 12‑week Social Selling Mastery Certification Program featuring weekly live trainer‑led webinars, a learning management system with videos, guides, and support materials. The video ends with a call‑to‑action inviting viewers to contact WSI for more information.

Chapters

The days of cold calling as the first point of contact with your prospective buyer are gone. Clever marketers are instead turning to the internet to adopt a more successful approach called social selling. Social selling leverages the opportunity provided by an increasing number of professionals turning to social media sites such as LinkedIn, Twitter, Google+, and even YouTube to guide them through their buying decisions. Social selling is the art of identifying who and where your target audience is online. Then positioning yourself as part of their sphere of influence by sharing your expertise, being engaging, and corresponding using a non-intrusive approach. A well-prepared social selling plan will give you the ability to always have your sales pipeline full, putting you in the position where buyers will come to you for advice and help to inform their buying process. Learning how to adapt your online approach with your target audience using social selling will enable you to develop new relationships and increase your circle of influence. Get this right and you will never need to make a cold call again. To help you transform your selling strategies, WSI has developed a 12-week Social Selling Mastery Certification Program, which is supported by live weekly trainer-led online seminars known as webinars and a fully dedicated learning management system with videos, how-to guides, and other support materials. This cutting-edge program can help you take your sales performance to a whole new level. If you would like to learn how to reduce costs, develop more relationships, and increase sales using the power of social selling, give us a call to find out more.