Five ways to improve email marketing: segment your list so messages reach the right people, create shareable content like white papers and reviews, keep emails short with headlines and images, coordinate with social media, and design for mobile phones.
5 Essential Email Marketing Tips for Today's Business. You might be forgiven for thinking that email marketing no longer has a place among the newer online marketing techniques such as search and social media. The truth, however, is that a carefully planned and engaging email marketing strategy remains one of the most effective ways to develop new and repeat business. So how can you use email to improve lead generation and customer retention? 1. List segmentation. Using appropriate incentives to qualify, build, and then segment your email list will ensure that each message is targeted at the most receptive audience. When it comes to increasing email conversions, the relevancy of your message is key. 2. Share-worthy content. With your list segmented, you are now ready to prepare content that appeals to your customers. Creating a library of articles, white papers, reviews, and targeted promotions will enable you to publish content that gets read and shared. 3. Less is more. The days of subscribers reading through long newsletters are gone. Keeping your email message short and to the point using headlines, subheadings, and images is more in line with the way readers scan online content. 4. Integrate with social. There are a number of things you can do to integrate your email and social marketing. Done well, email and social complement each other in order to increase subscribers, grow fans, and encourage content sharing. 5. Make it mobile. Preparing your emails for mobile viewing is now vital due to the number of people accessing their emails from a smartphone. Designing for mobile means your messages need to be more focused and responsive. In conclusion, some of your contacts may take a little more nurturing than others, but at the end of the day, the stronger your relationship with your email database, the more valuable it becomes to your business. If you would like help improving your email marketing, get in touch.
