Eric CookCEO & Co-Founder, Community Banking AI · “Recovering” Banker | AI Strategist Building High-Performing Bank Websites Driving Digital Growth | Helping Community Banks Stay Competitive & Relevant in the Digital Age | Industry Advisor, Podcaster

How to Improve Customer Engagement with Video Marketing

19 Jun 2014 · 2 min

Watch on YouTube

2:24

In this instructional video, Eric Cook explains why online video is a powerful tool for boosting customer engagement, brand awareness, and search engine visibility—claiming it makes a result 50 times more likely to appear on Google's front page. He outlines a five‑step framework for a successful video marketing campaign: (1) start with a clear purpose and align video goals with the broader content strategy; (2) focus on educating the audience rather than overt selling, using formats like FAQ series to showcase expertise; (3) ensure high audio‑visual quality with proper lighting and stability so the message isn’t lost; (4) embed a clear call‑to‑action and contact details to guide viewers on next steps; and (5) upload, embed, and share the video across website, social media, email, and other channels while applying SEO best practices for Google and YouTube. The video concludes with a call to action for viewers to contact the presenter for help implementing video marketing.

Chapters

Improve customer engagement with video marketing. Online video is now very accessible and hugely popular, proving itself as an effective way to improve customer engagement, increase brand awareness, and attract search engine traffic. In fact, a video makes it 50 times more likely that you'll get a front-page Google result. Making it a very attractive way to get your message seen and heard. The following 5 tips will help prepare you for a successful video marketing campaign. 1. Proceed with purpose. Establishing your objectives is an ideal starting point for your video marketing strategy, enabling you to successfully integrate video into your broader content marketing plan. 2. Educate rather than advertise. Videos that enlighten and educate are more likely to appeal over a commercial. A video series answering common questions is a great place to start and will help demonstrate your expertise. 3. Don't let your video sabotage your message. Regardless of how great your message is, if your viewer can't see or hear what's in your video, it won't matter. You don't have to be a film pro, but the right lighting and stability will help in delivering your message. 4. Don't forget a call to action. Make sure your video includes a call to action, leaving your viewers in no doubt what to do next. Include your contact details in case your video is shown on websites other than your own. 5. Upload, embed, and share. Your video is ideal to share from your website, social media profiles, blog, emails, and more. Additionally, use best practice search marketing methods to increase exposure from Google and YouTube. If you are not investing in video as part of your digital marketing strategy, you are missing a great opportunity to engage your target audience, expand your brand, and boost sales. If you would like help implementing video marketing for your business, get in touch.