Eric CookCEO & Co-Founder, Community Banking AI · “Recovering” Banker | AI Strategist Building High-Performing Bank Websites Driving Digital Growth | Helping Community Banks Stay Competitive & Relevant in the Digital Age | Industry Advisor, Podcaster

The WSI Story - Your Digital Strategy and Online Marketing Experts

26 Oct 2018 · 2 min

Watch on YouTube

1:59

The video narrates the origin and evolution of WSI, a digital marketing network founded in Toronto in 1995 by three co‑founders who envisioned a global distribution platform for marketing services on the emerging "information superhighway." It highlights how WSI survived the dot‑com bust, continuously adapted its business model, and has remained profitable every year. Today, WSI operates in over 80 countries, making it the largest Google‑partner network worldwide. The company claims a proven methodology for digital strategy, has authored two bestselling editions of the "Digital Minds" book, partnered with leading industry brands and thought leaders, and earned awards as a solution provider for businesses of all sizes. Over more than two decades, WSI emphasizes its resilience, ability to help clients adapt to changing marketing trends, and its mission to unlock unrecognized internet opportunities for businesses.

Chapters

Our story begins in Toronto, Canada. The year was 1995. There was no Google, no Facebook, and a mobile device was something you put on your child's crib. But that didn't slow down our 3 co-founders who were looking to recreate the business world in cyberspace. WSI was born from the visionary statement, one day we will create the distribution unit for marketing goods and services around the world using the information superhighway. Fast forward Fast forward to today, and WSI is the world's largest digital marketing network. With agencies in over 80 countries, we have the largest global footprint of any Google partner in the world. We opened our doors at the dawn of internet marketing. We survived the dot-com bust when others didn't. We've adapted our business model as the industry has evolved, and through it all, we have remained profitable every year. We can proudly say that we have developed a proven methodology for developing digital marketing strategies, have written 2 bestselling editions of our Digital Minds book, have partnered with some of the industry's top brands and thought leaders, and have become an award-winning solution provider to businesses of all sizes and across all industries around the world. Over the course of WSI's 2+ decades in business, tactics have come and gone, trends have exploded and faded, and the world we live in has changed profoundly from when we first started this journey. As a company, we are resilient, and we have learned how to adapt and how to help other businesses adapt and capitalize on their marketing efforts. We may have been just a visionary statement at the start, but we have grown into a powerful digital agency network, one that helps businesses realize their potential by leveraging the internet and its many unrecognized opportunities.