In-N-Out Centres partnered with WSI to overhaul its digital marketing using competitor analysis, a 90-day plan structure, and optimized landing pages. The approach drove significant increases in website traffic, leads, and sales, earning Best Digital Marketing Solution at WSI's 2016 People's Choice Awards.
In-N-Out's brand value is to offer car servicing the way it should be, which means they need to have an enviable reputation. However, they believed their online presence needed updating, and before investing, decided they needed help devising an overarching digital strategy to ensure an uplift in sales. That's why they turned to WSI. Our starting point was to conduct a thorough competitor, market, and benchmarking analysis of their existing digital marketing strategy and then produce a 12-month digital marketing plan broken down into 90-day deliverables. In-N-Out's already good offline reputation was boosted through an online reputation management strategy together with a social media management system, putting processes in place to encourage greater online engagement and improve customer communications. In-N-Out was recently awarded Best National Group 2016 in the Who Can Fix My Car 2016 Awards. Their growing online reputation, combined with guidance around a 12-month content marketing plan and a measurable search campaign, resulted in In-N-Out gaining more paid and organic website traffic than they ever had before. New customers are led to well-constructed landing pages with eye-catching calls to action. Which has translated into a significant increase in new leads and sales for the company. The In-N-Out marketing team now have measurable online processes in place to direct their most successful digital marketing campaigns, including mobile messaging and call tracking, resulting in their digital marketing budget returning a very satisfying increased ROI, giving In-N-Out a successful, cohesive online presence to build upon in the future. Not only was this strategy awarded the Best Digital Marketing Solution at WSI's 2016 People's Choice Award, but as a brand, In-N-Out Centres is fast approaching best-in-class status for the whole UK, and their Milton Keynes centre has already achieved best-in-class for the region.
Well, I think at the end of the day, you want to make money like any business does. We're putting a lot of— a large budget, a lot of money into our online marketing. And at the board level, they were sitting there going, well, is it working? I can now say it's working, and this is why, and this is the information I have to show you that. As a result of all the activities that we're doing, we have actually managed to achieve success. We've been recognized as the best group in the UK for whocanfixmycar.com. So these are just examples. of areas where the activity has borne fruit through all the work that WSI have done.
