#273 Francesca Vavala, The CBD Business and Conjoined Twins #EEP Entrepreneurship Elevated Podcast

8 Oct 2019 · 42 min
41:32

In this episode of the Entrepreneurship Elevated podcast, host Mike Michalowicz interviews Francesca Vavala, a former conjoined twin who became a cannabis and CBD entrepreneur. The conversation weaves personal history—being separated as a newborn conjoined twin, growing up with a sister who had cerebral palsy, and the impact of that identity—into business metaphors about the relationship between a founder and their company. Francesca shares how her early anti-drug stance shifted after learning about cannabis’s therapeutic properties, especially its antispasmodic effects that could have helped her sister. She discusses the stigma surrounding the cannabis industry, how her "normal" appearance helps re‑brand the sector, and the importance of education and personal storytelling. The episode also includes sponsor mentions (Nextiva’s AI‑driven CRM), listener mail, and a light‑hearted company‑name game. Throughout, the hosts blend casual banter with deeper reflections on risk, decision‑making, and the process of separating oneself from a business to allow it to thrive.

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