Ringling Brothers charged $125 for tickets at Madison Square Garden while Big Apple Circus, offering similar acts in the same venue and seats, could only get $50. Brand familiarity creates a perception of safety that lets established names charge more.
Familiar means safe, and Ringling Brothers, as a result, can charge a premium. For Madison Square Garden, the main venue where Ringling Brothers performs, they get $125 for the premium ticket. Big Apple Circus, the number two competitor for the exact same seats, the exact same venue and the almost identical performance can, at the most, get $50 a.
Ticket.
