Erika Jones, CFO, CCTAProfit First Professionals · Certified Fractional CFO and Profit First Professional

🎸 Did you notice which was the true scale?🎼 #guitar #marketing #neuroscience

18 Apr 2024 · 1 min

Watch on YouTube

0:47

In this brief YouTube monologue, the speaker (SPEAKER A) demonstrates the B major scale on a guitar, playing it correctly and then incorrectly. By asking the audience to identify which rendition is wrong, the speaker illustrates how the human brain effortlessly detects pattern violations even without formal musical knowledge. The speaker then draws a parallel to marketing, arguing that because people are wired to notice unexpected patterns, marketers should deliberately break conventional patterns and introduce surprising elements to capture attention and stand out from competitors.

Chapters

You may not know the B major scale, but your mind is so efficient at finding patterns, it can identify when it's right and when it's wrong. That's why when you mark it, you want to break patterns. Because we can notice it. First, let me play the B major scale properly. Now I'm going to play it two more times. One will be right, one will be wrong. Which one's the wrong one? Which one was right? Which one was wrong? Obviously it was that second one that was wrong. And why is it so obvious? You don't know the B major scale, but your mind does know patterns. That's why in your marketing don't do the same patterns. Everyone else do something that's a little bit unexpected because the people notice.