Erika Jones, CFO, CCTAProfit First Professionals · Certified Fractional CFO and Profit First Professional

Entrepreneurs & money #themoneyhabit #moneymanagement #money #michalowicz

24 Jan 2026 · 1 min

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In this brief talk, the speaker declares their life's purpose as eradicating entrepreneurial poverty and explains why they authored the book Money Habit. They argue that personal and business finances are deeply intertwined: struggles in one area drain the other, and success in one can be undermined by neglect in the other. The speaker emphasizes that entrepreneurs must master their personal finances as a foundational step toward overall entrepreneurial success, positioning the book as a practical tool to develop disciplined financial habits.

Chapters

Check this out. This is my life's purpose. It is to eradicate entrepreneurial poverty. So the question is, why would I write this book which is about personal finances? I wrote the Money Habit because it works in concert with all of our entrepreneurial endeavors and work. Here's the reality. If you are struggling in business in any capacity, it will leach off of your personal finances. And conversely, if you're nailing in business but not at home, it will leach off of your business. You you need to nail numbers everywhere. And for many entrepreneurs, starting with their personal finances.