Erika Jones, CFO, CCTAProfit First Professionals · Certified Fractional CFO and Profit First Professional

🐦 How to Access Your Market #smallbusinesshacks #growyourchannel

2 Jul 2024 · 0 min

Watch on YouTube

0:24

In this short video, the speaker advises small‑business owners on how to reach their target market by applying the "birds of a feather flock together" principle. Using two contrasting images of plumbers and attorneys, the speaker illustrates that people with similar professions or interests tend to look alike, behave similarly, and congregate in the same locations. The key takeaway is that marketers should identify where their ideal customers gather—physically or online—and position themselves in those shared spaces to increase visibility and access.

If you want to gain access to your market, just remember that birds of a feather flock together. I show you two images. Identify who the plumbers, are, who the attorneys are. All right, here's the first picture. And here's the second picture. Yeah, you guessed it right. These were the attorneys, these are the plumbers. Remember this. People like. People like them. Birds of feather flock together. They will dress the same, they'll act the same, and they'll gather in the same spots. That's where you need to be.