Erika Jones says watch for market-changing events like the Cybertruck launch, then trace the ripple effects. The truck's electric design and bulletproof glass create adjacent opportunities: security escort services, off-road adventures, or manufacturing specialized bulletproof glass for it.
When something changes the market, the market itself changes. Always look for the splash the cybertruck in this case. Then look for the ripple effects. Bulletproof glass, supposedly purely electric, cutting edge, looks as fast. And the ripples then bring about the opportunities. Could you become the first security company driving around in cybertrucks? Maybe escorting people? Or have off road adventures in your cybertrucks? Or maybe become a glass manufacturer of bulletproof glass that actually works?
