🔎 How to Sell to the Cool Kid #smallbusiness #growyourbusiness
4 Jul 2024 · 0 min
0:15
In this brief presentation, the speaker advises entrepreneurs to pinpoint the 'cool kid'—the trend‑setting individual in a group who influences others' choices. By selling to this person first, the entrepreneur leverages the cool kid’s ability to set standards and drive wider adoption of the product or service.
