Erika Jones, CFO, CCTAProfit First Professionals · Certified Fractional CFO and Profit First Professional

Is Money Your ONLY Business Goal?

28 Jul 2026 · 1 min

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In this motivational monologue, Erika Jones, CFO of CCTA, challenges entrepreneurs to look beyond profit as the sole purpose of their ventures. She argues that money is merely a facilitator—a means to sustain operations—not the ultimate source of happiness or fulfillment. Reflecting on her younger self who idolized Gordon Gekko’s “greed is good” mantra, she now denounces that mindset as a lie. Instead, she emphasizes that true entrepreneurial success stems from purpose, impact, community care, and authentic self‑expression. While acknowledging that revenue is necessary, she insists that lasting satisfaction comes from aligning business with personal values and serving others.

Chapters

Entrepreneurs need to get really raw with themselves about what is their purpose and happiness source outside of the money. Yes, you will find ways and you need to generate money to sustain the business components and where money is a facilitator. It's a means to the end. It ain't the end. I didn't understand that when I was younger. I thought like Gordon Gekko from Wall Street was like, he's a hero. Greed is good. Total nonsense. It's a total lie. Impact is good. Caring for your community is good. Using entrepreneurship to express who you are is is good and the money is important, but it's not the source to happiness.