Mike Michalowicz identifies four types of entrepreneurial poverty: financial, time, marketing, and leadership. He wrote Clockwork, Get Different, and All In to address each one, and now limits his speaking engagements on each topic to maximize impact and keep doing work that brings him joy.
I'm on a mission to eradicate entrepreneurial poverty. And entrepreneurial poverty, yes, there's financial poverty and that's critical, but there is time poverty, which is actually worse, where people are sacrificing their family and sacrificing their friends and life just for the business. That is atrocious to me. I gotta fix that. That's why I wrote Clockwork. There's marketing poverty where people are afraid or don't know how to give themselves exposure. And that's why I wrote Get Different. And there's leadership poverty where people are either authoritative leaders where they have disdain from their own colleagues or they're wishy-washy and their colleagues don't have any direction. That's why I wrote All In. I have a mission to do all of these things. It brings me such joy. I speak All In. I actually just did a big keynote on that recently, but I'll maybe do 15 or 20 All In speeches this year compared to Profit First where I could have done 70 or 80 if I wanted to, but I'm choosing to do 10 or 15 of those. I am throttling. So if I do something differently, if I was running the money, I would focus more and more on a category, but I'm really freaking happy. So I wouldn't do anything different. I wouldn't do anything different.
