In this informal after‑hours segment, host Mike (Speaker A) showcases a set of interchangeable paper‑mâché letters he bought on Etsy, explaining how they can be used to personalize client or keynote presentations by spelling any name or phrase—a tactic Dale Carnegie once called the "sweetest word". He then shares two book recommendations: John Jantsch’s SEO for Growth, which he listens to as an audio book, and Chris Ducker’s Rise of the Definitive Guide to Becoming the Go‑to Leader in Your Industry and Building a Future‑Proof Business, a title he recently discussed in an interview with Ducker. Mike ties the latter recommendation to the concept of a “Upreneur” – a location‑independent entrepreneur who can build a business that thrives without the founder’s physical presence, illustrated by an expat’s experience of starting a venture abroad and having it continue to succeed back home. The segment ends with a light‑hearted sign‑off, noting the double‑bonus nature of the “Lights Lite” and “After Hours” editions.
Chapters
Welcome to Mike's Likes After Hours edition. That's me as a kid. Yeah, it's getting a little late here. I had to come in for a sound check for a presentation I'm doing. Hence all the lights are on. Check out the new lights up there and everything. But while we're waiting for that to be queued up, I wanted to share a little thing with you. These letters, you may notice if you watch my videos, they change because they are simply interchangeable and they are not wood, they're paper mache. Now, here's the deal. I got these on Etsy. Sadly, I don't remember the source. But if you type in, you know, printable letters, but I store them in.
Here, you'll see I have the letters and numbers. So if I need to pull out some H's, there's my H. Boom.
And I can spell anything. This is really good and impactful. If you're presenting to a client or prospect or doing a keynote to have their name up there as I think it was Anthony Robbins, it was Dale Carnegie. Dale Carnegie who said the sweetest word in any language is someone's own name or their own phrase or their own company name. All right, let me tell you about the books I'm liking today. Sorry about all the lights. They're not too much in your face.
First one. John Jantz. This is SEO for Growth. If you are a marketer, and we all are, this is the book to read. It's just a very simple how to book and when I say read it, I listen to the audio because John.
Narrates it and I just think John is a great presenter. The second book I surprise you with.
Right here, it's Chris Ducker's book called Rise of the the Definitive guide to becoming the go to leader in your industry and building a future proof business. I actually did an interview with this gentle lad just a few days ago.
And I'll be Mike be on mic up in your business. Just really insightful of how an expat starts a business, returns to his home country and the business continues to flourish in his temporary home country. And you can do the same with Upreneur. Not necessarily the travel part, but just build a business that doesn't need you there. All right, that's Mike's Lights Lite edition and after Hours edition. It's a double bonus just for you.
