A row of empty taxis while rideshare customers wait shows what happens when businesses ignore demand shifts. The speaker's book Surge explores how recognizing these market movements separates winners from those left behind.
There is a tough lesson to learn here. I arrived a few minutes ago. Those cabs are just sitting there. My lift will be here in about two minutes. The passengers that are waiting here all waiting for the rideshare. And those cabs haven't moved. Unfortunately, it's just a reality business. Sometimes products or services we offer expire. The demand shifts. There's a movement. You capture that movement, you will win. If you ignore it, you're in trouble. Not that I'm trying to pitch my books, but if you read Surge, I talk about the shift in customer demand and how it's your greatest opportunity. Don't be stuck waiting.
