Erika Jones, CFO, CCTAProfit First Professionals · Certified Fractional CFO and Profit First Professional

Money Answers Part 16 - Money priorities #money #financialfreedom #shorts #themoneyhabit

22 Apr 2026 · 1 min

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In this short, the speaker explains how to manage personal finances using the Profit First business framework. The core idea is to treat personal money like a business by first ensuring sustainability through covering essential needs, then allocating funds for wants (mini‑luxuries), and finally for dreams (maximum luxuries). This tiered approach mirrors Maslow’s hierarchy of needs, asserting that basic essentials must be secured before pursuing higher‑order goals such as community belonging and self‑actualization. The speaker emphasizes that profit in a business equates to personal sustainability, and that surplus funds can be used for future reserves, rewards, or investments, just as businesses allocate profit.

Chapters

If I wanted to start managing my personal money more like a business, what's the first thing you change? In Profit First, what most businesses aspire to have is a surplus of money, meaning they earn more than they spend, resulting in profitability. And that money is used to reward shareholders, to distribute sometimes to the team. Sometimes it's reserved as what they call cash equity to reserve and prepare for the future. And sometimes it's used for all those components. I think similar to running a business is we got to take care of the sustainability immediately. So profit translates to sustainability, and in our personal lives, it's needs that translate to sustainability. So we always start off with the essentials, the needs, then we move to the wants— these are the mini luxuries— and ultimately to the dreams, which is the maximum luxuries, if you will. This was designed to match directly up to Maslow's hierarchy of needs. We have to have our essentials before we can move on to higher levels, like belonging to a community and ultimately self-actualization. So, um, that's how you do it.