Erika Jones, CFO, CCTAProfit First Professionals · Certified Fractional CFO and Profit First Professional

MONEY - personal finance and business finance advice #themoneyhabit #cash #money

4 Feb 2026 · 0 min

Watch on YouTube

0:28

In this brief talk, Erika Jones, CFO of CCTA, stands before a display of influential books that have shaped her entrepreneurial mindset. She explains that she keeps these books as reference resources because they have been pivotal in her journey. The central message she delivers is that personal (home) financial health is a prerequisite for business financial health—if your home finances are unstable, your business finances will suffer. To address this insight, she authored a guide called "The Money Habit," emphasizing that mastering personal finance is the foundation for succeeding in business finance.

Behind me is a good chunk of books I've read that have transformed my life. And I keep them because I use them as a resource to refer to them. They've helped me in my entrepreneurial journey. But I found one of the most important things. If my home journey isn't sound, my business journey won't be that way. And if my home finances aren't sound, my business finances won't be either. That's why I wrote the Money Habit. You gotta nail it at home if you're gonna nail it in business with your finances.