Erika Jones, CFO of CCTA, suggests small businesses skip "now hiring" signs and instead host paid workshops teaching their core service. A nail salon could charge for a technique class, attracting people genuinely interested in the work and creating a pipeline of motivated job candidates.
Right over my shoulder here is a nail salon called Pink Sunday Nail Salon. And maybe you can't really see, but they have an advertisement in there. It says, now hire. Looking to bring on board someone who's a nail technician or nail specialist. And that sign has been up there for maybe six months, so I presume it's not working. I want to give you a tip that they could follow, but I think you could follow too. And simply this. Don't say you're looking to hire someone, say, learn how to service your nails, to paint nails, to do the different procedures like the manicures and so forth. They do go on an educational event and charge people to come. Say, you know, earn $20 or for $50, the process. But then the people who show up will be candidates for employment, because inevitably the people who are interested in something will always seek to learn more about it. And some of the people who want to learn more aren't necessarily looking for a job in the moment, but they'll be inspired by what they learned and maybe want to get a job from you. So instead of putting an ad out to hire, put out an educational event.
