In this podcast recap, hosts Mike Michalowicz, Jay Sloan, Amy, and Kelsey discuss the most memorable insights from their interview with marketing expert Allan Dib, author of the One Page Marketing Plan. They highlight several core principles: the importance of paying for expertise once to avoid repeated mistakes ("pay once and cry once"), the reality that product success depends more on negotiation than on merit ("you get what you negotiate"), and the need for a marketer‑first mindset regardless of one’s primary role. The conversation also touches on the value of hiring experts or using books when budgets are tight. After sharing these takeaways, the hosts engage in light‑hearted banter about teeth whitening, Linux, and personal quirks. The episode then shifts to a New Zealand trivia game, covering the distance between New Zealand and Australia, the original name of the kiwi fruit (Chinese gooseberry), and the indigenous Māori people. The segment includes humorous guesses and reveals the correct answers. The episode closes with a strong call‑to‑action, urging listeners to rate the podcast, visit the hosts’ websites for resources, and anticipate Mike’s upcoming book, reinforcing community engagement and promotion of their brand assets.
Chapters
Foreign.
So we're back. Let's evaluate what we think. Why should I say we should? Let's. Let's share our thoughts. I should have said so what were your. What are your thoughts?
I like what his mentor said. No one knows how good your product is until after the buy. Before the buy. They only know how good you're.
Yeah, right?
Yeah, but that was cool. And I also liked when he said, pay once and cry once whenever it's possible for you. Hire the expert in the field that can show you the shortcut. And books are the next best thing if budget is an issue. Those were, I thought, really good takeaways.
Yeah.
Yeah, I love that. I also like he said, the most deserving products don't do the best. We don't get what we deserve. We get what we negotiate, which I think is very true.
Right.
You can have an excellent product, but if you don't market it correctly or well or differently.
There you go.
Notice.
Well done, Kels.
Get different. Yeah. You know, I think Jeremy just gave a head. No. He's like, no.
Yeah. Because they just took everything. So let's just move on to trivia.
I'm sorry. Come on, don't be a party pooper now.
Amy's. Amy's turned into Kelsey. Well, I really liked 0.1.2.3 end point 4 was really good too.
I'm so sorry, Jeremy.
You don't get what you deserve. You get what you appreciate.
Okay.
Yeah, yeah, it's true.
I'm gonna from here on out today. Jeremy, you go first.
No, no, this is the last one.
I know, I know. She just gave you the big wink.
Yeah, that's good.
I love when someone does the wink with the open mouth. That's a wink is a wink is like kind of a little creepier. Open mouth is like. You know what I'm saying? Do I something my teeth can't?
Kelsey?
Yes.
I'm thinking about getting my teeth whitened, just so you guys know.
I know. Me too.
You don't need it.
Your seem particularly white here.
They do. I feel like in real life they don't.
That's real life where you are Kelsey.
I like that. He also said you're a marketer first, which may is a spin on what Mrs. Ready said. But I think many people, including myself, come up with their title, like, I'm an author. But regardless of what your vocation is, you have a responsibility to market first.
I like literally everything he said because he has a cool accent.
Agreed. I said the same thing. And his Laugh just made me smile.
Yeah, yeah, yeah.
It reminded me of something he laughed in the beginning and it made me laugh out loud. And I can't put my finger on it.
Yeah, I loved it.
I love as a computer guy too, kind of. That was fun to talk about computers, the old days.
I love Linux. I love Linux. Stable. It was great. I loved it.
It was. It was ridiculously stable. We want to know what you thought too. So in you can go to RateOurPodcast.com and in the reviews, please, please share your thoughts about this interview. We want to hear it. Please give us an honest rating. I need it desperately. So please rate the show because it gives us more exposure. And let's go into our game. Jay Sloan.
Cool. So with Matthew Pollard, we did Australian trivia. So we're moving a little bit over and we're going to do New Zealand trivia. So I know it's. It's not Australia, but it's close.
He went. He visited New Zealand once. That's the link.
It counts.
Yeah. Well, here's the first question and I think a lot of people get thrown off by this, but it, but it's interesting. What distance is New Zealand located from mainland Australia? Is it the width across of Texas, the length of California, or the distance across from the United States?
I'm really bad at these.
Me too.
I wish my things.
There's a globe on the other side of the world. I don't know if I can make anything.
I answered 22 stacks, 3 inches high of $100 bills.
That's right.
That's a reference to last week.
Okay, so the kiwi fruit which comes from New Zealand was originally named. What was it? The fuzzy stone, the Chinese gooseberry, or the Able Skeever?
I give only myself 100. I know that one I love. Geez. Vicious et.
Okay, question three. The indigenous people of New Zealand are called. What are they? Aborigines, Tasman or Maori.
Oh, I might be mixing Australia now. Okay.
All right, question one. The distance from New Zealand to Australia is about how far.
California.
I said California too.
The width of Texas, it is the distance across from the United States.
Right, Right.
Isn't that really.
I had a feeling.
Yeah, yeah.
That was my second guess.
I think people don't understand how separated they are from everything. I clearly, clearly three hour place.
Amy had a globe with her.
I didn't get it right.
Just spinning it up.
Damn it.
It's that memory of yours. Like, what was I looking for?
Where was it? Oh, wait, where was I?
What am I Doing here?
What was that?
The answer is Oprah. It's opera.
Harpo.
Harpo.
All right, question two. Kiwi fruit was originally named what?
Chinese gooseberry.
Good, good.
Yeah, it was the Chinese gooseberry. What'd you say?
I was gonna go with fuzzy stone, but then Chinese gooseberry, I was like, I. I know that's another fruit, but I didn't know if that was the kiwi.
What's weird, though, is, wasn't New Zealand founded by the Danes, I thought, or colonized by the Danes. I thought that. I thought it was. I don't know. So Chinese gooseberries. Weird. You think? I mean, Danish.
Yeah.
Or something.
But it's a. It's a more. It's a modern spin on it. It was a marketing ploy. They just relabeled it because it wasn't selling well. And so they came up with a new name, so it was it. That ties in perfectly, because we're talking, but.
Dino, does it. Does it come from. It doesn't come from China, does it?
I don't know where it originated.
I. Maybe because everything said it.
I don't think it's indigenous. I don't. I don't know.
Interesting.
Maybe it. Maybe it is. But. But I give myself four checks for getting that one right.
Yeah.
Four checks.
Okay. And last but not least, the indigenous people of New Zealand are called. What?
Maori.
Maori.
I put aborigines. But that's. That's Australia.
That's Australia. It is Maori. Yeah, Maori.
And you know what?
The akka dance, you know, before.
What dance? I don't know anything.
They do it in rugby games. Like that, like, intimidating. Warrior dance.
Yeah, yeah, yeah.
Stick your tongue out. Like.
Okay.
Krista gets all excited when I do that.
Oh, my God.
Oh, she totally does. Like, then, like, oh, what's on tv? Always got these shirtless guys. She loves it.
Oh, I thought you said when you do it. Oh, no, that's what I heard.
I did it once and she left the room, I think.
I think if you rewind this and. And realize what you actually said, it's way worse than what you think you said.
Did I say when I do it?
You were like, yeah. They put their tongue out and you're like, oh, Crystal loves when I do that.
She loves my idea.
That's the direction we're going with this. All right.
No, no. She's not that impressed by me. All right, my friends, we gotta rock and roll. But before we split, I want to ask you a favor. You can do this. It'll take just a second. Go to RateHourPodcast.com Please Rate and review the show, give us your comments and send me your questions. Ask Mike Michalowicz.com also I want to invite you, by the way, Mike Motorbike. That's my nickname. Go to mikemotorbike.com tons of resources. My brand new book is coming out. I'm not going to tell you the title just yet. You can discover it@mikemotorbike.com I'll be right in the center of the page.
