The 10-10-10 Decision Making Method
In this short video, entrepreneur Mike Michalowicz introduces the 10-10-10 decision‑making framework, a simple three‑step mental exercise for evaluating choices. He explains that for any decision you should imagine how you’ll feel about the outcome in 10 minutes, 10 months, and 10 years. By visualizing short‑term excitement, medium‑term financial impact, and long‑term relevance, you can avoid impulsive choices that feel good now but hurt later. Mike illustrates the method with two concrete scenarios: buying new office furniture and granting an immediate cash bonus to employees. In the furniture example, the short‑term boost in morale is weighed against a modest dip in profitability over months and a negligible long‑term effect. In the bonus example, the short‑term thrill is contrasted with a potential cash crunch months later and a forgotten gesture after a decade, prompting a suggestion to replace the bonus with a company party. He concludes by urging viewers to apply the 10‑10‑10 method to every decision, thanking corporate partners for supporting entrepreneurs.
