In this segment, the speakers debate the wisdom of early diversification for small businesses. Speaker B argues that high‑profile examples like Taylor Swift or Amazon are misleading because they already have massive, established anchor products that fund their expansions. He emphasizes that entrepreneurs should first master a single, core offering—an "anchor tenant"—such as his own bestselling books (Profit First, All In, Clockwork) before adding additional revenue streams. Premature diversification, he warns, dilutes focus and can cause collapse if the anchor product is not yet strong enough. The conversation suggests a practical threshold (e.g., reaching $50 million in revenue) before considering diversification, positioning the anchor product as the foundation for sustainable growth.
Number 7, diversification and multiple revenue streams. Don't rely on just one income source, diversify. So in addition to her music, Taylor Swift has made millions through tours, merchandise, endorsements, and more recently movie and streaming rights, including the Eras Tour film. She's constantly exploring new ways to monetize her brand.
I, I have a yes and no to this. Here's why Taylor Swift as a model does not serve small businesses. Mm-hmm. Taylor Swift can diversify 'cause she makes hundreds of millions, if not billions of dollars. And so we're like, oh, look at Taylor Swift, she does all these different things. Therefore, because she does so many different things, she made $1 million. Mm-hmm. No, you know how Taylor Swift started? We just talked about it. She started off with one hit song. She didn't have that hit song and come out with, check out my calendar and check out these magazine articles about me and buy my sweatshirts and join my YouTube channel or my paid Patreon channel. She just came out with one hit song and she got really good at the song components and then she expanded from there. I think small businesses, the mistake they make is they say, I gotta diversify when I start. I gotta do all these different things. And it dilutes your ability of being excellent at anything. Taylor Swift nailed songwriting, narrative telling through her songs, and catchy songs. Freaking nailed it. And that builds this platform. She has an anchor product, anchor tenant, if you will, and it allows you to do all these things around it. What we're doing here is our anchor tenant is the books. Profit First being the most notable one, but All In probably my best written one. Clockwork may be the one I'm most proud of, but they all are the best of what I was able to do at that time.
Right.
We have other things we do, but without us pushing and caring for the anchor tenant, everything else will start to collapse. If Taylor Swift says, you know what, screw songwriting now, I'm just going to go full-time actress, she actually may pull it off because she has so much effort and momentum she's built in that anchor tenant. But we small businesses, we're not the size yet. So I encourage people, master that anchor tenant, build such a strong reputation on it. And then maybe once you're doing $50 million in revenue, then maybe add that next song of yours or diversify a little bit beyond the anchor tenant. So I think that's where we get distracted. And, and I'm picking on Taylor Swift here. It could be Amazon or any of these companies we look at and say, look at, you know, I want to be the next Amazon.
Yeah.
Amazon started off by just selling books. I think we forget that. And he got really good at selling books. And once they did that, then he said, well, let me add more products. They didn't start by doing all these different products.
