Erika Jones, CFO, CCTAProfit First Professionals · Certified Fractional CFO and Profit First Professional

The Taylor Swift PR Secret Every Business Needs

2 Sept 2026 · 0 min

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In this brief conversational excerpt, the speakers discuss how Taylor Swift’s genuine gestures—such as attending a fan’s wedding or sending a thank‑you note—are not performed for publicity but stem from authentic care. They argue that when actions are driven by integrity rather than a PR agenda, they naturally become the most effective publicity. The core lesson for businesses is to do good for the right reasons; authenticity will generate the strongest, most credible PR outcomes.

Taylor Swift goes to the fan's wedding or writes a thank you note, it's not for the PR, it's because it's a genuine contribution. And that's the best PR.
I love the heart behind that. And if there's integrity behind that, that's, that's amazing.
And I think that's everything. I think that's the lesson here. Do good upon others because it's integral to who you are, not because it's a PR opportunity, which ironically becomes the best PR opportunity.
Exactly, exactly.