Erika Jones, CFO, CCTAProfit First Professionals · Certified Fractional CFO and Profit First Professional

This Works in any Economy - The Business Priority Pyramid #fixthisnext #money #profit #sales

3 Jun 2026 · 1 min

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In this segment, the speaker outlines the Business Priority Pyramid, a hierarchical framework for evaluating and guiding organizational focus. The pyramid starts with sales, asking whether any sales exist and if they are sufficient. The next tier, profit, is presented as the creation of stability; without profit, a business lives in constant panic. The speaker then introduces the two‑question diagnostic—'Do we have any? And is it adequate?'—applied first to sales and then to profit. Subsequent levels are defined: Order (efficiency that keeps the business operating), Impact (transformational value beyond mere transactions), and Legacy (the pursuit of permanence). The narrative emphasizes that each higher level depends on the adequacy of the level below, positioning profit as the foundation for sustainable growth and lasting legacy.

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The next level is profit. Profit is the creation of stability for an organization. If you are not profitable, if you are surviving check by check, there is a constant panic going on. How the business priority pyramid works is we simply ask ourselves two questions. Do we have any? And is it adequate? Do we have any sales right now in our organization? If you've no sales going on, you got a sales issue. If you have some sales, our question then becomes, is it adequate to support profit? And the only way to determine that is to investigate our profitability. And you ask the same question at the profit level. Do we have any profit and is it adequate to support the next level? The next level is order. Order means efficiency through the organization. This allows your business to keep operating. The next level in a business's priority pyramid is impact. Impact is the creation of transformation as opposed to transactions. It's transformational. The highest level, legacy. Legacy is the creation of permanence.