Serve selling means acting as a personal assistant who researches options and recommends the best solution for a client, even if it's from a competitor. Unlike traditional sales that rely on persuasion, this approach treats every call as a service call and prioritizes the client's actual needs over your own agenda.
Imagine you were the personal assistant for somebody and that somebody goes to you and says, hey, we need a new coffee machine. Here's some of the options I'm considering. I want to have these kind of filters and this amount of coffee or whatever the parameters are. Would you please identify a few options for us? Well, as a personal assistant, you would go out and probably come back with three, maybe four options. You, you may sort it out by benefits, the pros and the cons, probably the prices listed. You may even have your recommendations say, of all these choices, this is the one that best suits what we're looking for. And that somebody, that person that asked you to do the research for them, they're likely to pick what you suggested, right? Of course, that's what they wanted in the first place. You made the transaction very simple for them. That process is what I call serve selling. Traditional sales has us pushing an idea, trying to persuade and manipulate the other person to get them to get what we want. But the best selling is when we simply care for what the customer or prospect needs and give them the best option for what they're looking for. And it may be us or maybe an alternative source. If you go into your sales as a servant to be of service to your clients and prospects, you will be the most effective salesperson. You'll tear away that shroud of fake or ambiguous desire to support the client while you're backing it with persuasion and sales techniques and closing techniques. Instead, you'll be integral in all you do in trying to care for them. The goal as a serve seller is to identify what the customer needs to see if you can fulfill that need or. Or to introduce them to an alternative need and do that as efficiently as possible. At the end of the day, if a customer can't benefit greatly from what you do and can benefit from an alternative, isn't it better to give them the alternative? Of course, of course. And the customer can greatly benefit from what you want. When you truly what you have and you truly understand what they want, well, then you have an obligation to introduce them that option to make that option. Number one. That's what serve selling is. Every time you do a sales call, make it a service call and your sales will improve, I'm sure of it.
