You Know My Name
5 Nov 2021 · 0 min
0:19
Families pick Ringling Brothers and Barnaby Circus over unknown alternatives because the name feels safe. Familiarity creates a perception of safety, making known brands the low-risk choice.
Families pick Ringling Brothers and Barnaby Circus over unknown alternatives because the name feels safe. Familiarity creates a perception of safety, making known brands the low-risk choice.
If you come to visit our city and you come into town and you're with your family and you decide we should go to the circus, you will see advertisements for both. Statistically, you will go to Ringling Brothers and Barnaby Circus. Why? Because you recognize the name? It's a safe bet it's the familiar in this case.
And it's safe.
