Erika Jones, CFO, CCTAProfit First Professionals · Certified Fractional CFO and Profit First Professional

👉 Your Job is to Create Jobs #smallbusiness

14 Mar 2024 · 0 min

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In this brief motivational monologue, the speaker urges entrepreneurs to shift their focus from performing day‑to‑day tasks to designing businesses that generate employment for others. By visualizing a future version of themselves, they ask whether that future self would feel proud or disappointed, using this self‑reflection as a catalyst for change. The core message is that doing the work yourself steals potential jobs from job‑seekers; instead, entrepreneurs should act as creators of opportunities, building structures that allow others to thrive.

Every day I look at that picture. That's future me. And yes, my hair is amazing. And I ask myself, is future me proud of what I'm doing or disappointed? Here's a reminder for all entrepreneurs. Your number one job is not to do the job. It's to be a creator of jobs. Stop doing and start designing your business. Give people who are seeking great jobs the opportunity. Because you've created a business that does that. If you're doing the work, you're stealing good jobs. You should be creating them.