Leslie runs an absentee home care service for high-end properties in Southern California, targeting homeowners with $900,000+ homes. She sells the service to real estate agents, since owners of cheaper properties rarely hire someone to maintain their house while they're away.
The last one I want to share with you is absentee home care because I don't want you to think oh it doesn't work in my industry. It works in every industry gang. Here's an example. There's a gal, her name is Leslie and she owns a company that services absentee homeowners and so it's a very high end market and so today, and I've known her for a long time and her ideal customer again are real estate agents. So where does she spend most of her time? Doing presentations for real estate agents that, that sell higher end homes because she determined that the and we're living in Southern California that probably her ideal client is going to be somebody that has a home that they purchased in today's world of about 900,000 or higher. So she's not looking for the homeowner who does. And it sounds like a lot half a million dollar home and it is but those people are probably not going to hire her for her services.
