AI Gets You 90% There—The Rest Is On You
7 Dec 2025 · 1 min
1:14
Jeff For Local Marketing built a voice agent to handle calls and book appointments. AI gets you 90% there, but the last 10% requires constant human work to keep it running right.
Jeff For Local Marketing built a voice agent to handle calls and book appointments. AI gets you 90% there, but the last 10% requires constant human work to keep it running right.
Well, if you're not willing to do that, you're going to see some deficiencies. And if you're not willing to maintain that.
We're building a voice agent right now for my company, and it's really designed for two reasons. One is it'll take my calls and it'll answer all the questions and do appointments and things like that. But the other piece of that is I want it to be a demonstration. I want people to come to the website@swimmingpumpmedia.com when we have that on there and say, well, let me try it out. Let me hear what it's like. Does it sound like a robot anymore? No, they're very interactive. Is it perfect? No, but this is the worst. It's going to be today. It doesn't mean tomorrow or a week from now. If that improves, we will update it. A lot of people think it's like software and it's not. We're just going to set it and forget it and move on. And in wrapping up, that's what I want to really stress. I said it early on. I said, hey, if we're doing this using AI, it's going to get you about 90% of the way there. So that means you or someone on your staff will have to do the fine tuning, that extra 10%. And doesn't mean you'll ignore that other 90.
