Jeff (Jeff For Local Marketing) describes how his agency, Swingpoint Media, uses AI extensively to draft many types of content (emails, video scripts, titles/descriptions, social media posts, blogs). He stresses that every AI-generated piece is reviewed by staff to verify facts, links, and sources before publishing and mentions a new tool called a "content accelerator" that integrates into their workflow.
So as we use AI at Swingpoint Media tremendously, we use it from making email content to writing scripts for videos, to writing all the titles and descriptions and copy for our.
Our social media content. We use it for writing blogs and every piece that it makes, we don't just send it out. You know, we've all heard that story where hey, somebody, somebody goes into court and, and they have their argument and the judge looks at it and says, as with a little bit of research, says, hey, this case never existed. Well, I would never recommend that you just take something straight out of the AI and post it. So we have people on our staff that will look at each piece of content that we make, no matter what it is, make sure the links are right, make sure that resource really exists. And it did say that. Make sure all the information is accurate and then use it to put it out. In fact, we just built a new piece of which is really kind of cool, that is on the end of what we call our content accelerator.
