Two marketers discuss why local businesses lag on AI adoption, pointing to integration headaches with legacy systems like Zoho and the rapid pace of AI change. They highlight concrete wins: AI-generated landing pages and voice agents that handle customer service calls.
But here's why I think a lot of businesses are going to be slow to adopt is because they're trying to, they're kind of, they're trying to strap this on to their existing. What I'll call, I don't want to call it ancient architecture, you know, as an example, let's. A particular. Let's use Zoho as an example. But now they want to automate something else.
Well, somehow they have to have the.
New AI communicate with Zoho or whatever that that platform is. Most of the time it's okay, sometimes it's not.
Sometimes it's very challenging. And so there's that resistance of like, man, this is so much work.
Let's just stay where, where we're at because it works. It just.
We could, we could be 11 times faster and cut our cost down. But you know what? This is so hard.
Let's move on.
And more and more, this is what.
I hear with this. Instead of trying to force your, your legacy systems to fit these AI systems, which can be very dynamic. An example, if I.
And the word dynamic, what I mean.
Is it can change on this, on the go.
So if I go back into, use.
That cursor example and let's say I have a website built for it, but then I can open it up and.
And have another conversation. Say, I'd like to build a landing.
Page now on this website, and this is what it's for.
And this, I wanted to do it.
And boom, it'll build that landing page.
And it'll put it on the website.
So it's dynamic, it's ongoing. It's like this.
It's like this clay that never gets hard.
You can constantly be making it better. So these are things that, when it comes to AI being adopted slowly by.
Local businesses, I think we're going to.
See some pushback with that.
I'll give you an example of something.
That I think that is a. It's a real easy win for local businesses.
And again, probably if you tried this as little as four or five months.
Ago, you thought you heard about AI voice agents that could be doing customer service intake calls or calling and confirming appointments, or even take sales calls. Quite frankly, they were effective, but they were still a little bit robotic. Not today. Not today.
In fact, we have one we're building. It's not launched yet. It's. It's done being built.
I just have to, I just have to put it on the website. And my goal is this, is that you can come to my website and you can have an interaction with this.
Demo.
AI agent so you can see how it works, how it sounds. Now for a female voice, so you can hear how she sounds and really.
