Jeff For Local Marketing describes rapid ChatGPT adoption and explains how his company uses ChatGPT (upgraded to a pro level) to perform deep customer research—going beyond basic demographics into psychographics, reviews, fears, customer journey, and purchase questions. He emphasizes this approach dramatically shortens time and cost compared with traditional research, making advanced customer-insight work accessible to small businesses.
ChatGPT is the one that is probably the one, the best known. It sprung onto the market at ChatGPT when it happened and, you know, had over 100 million people sign up right away to start using it. We've been using it as a commercial basis for, like I said, probably since day one. As soon as we were given access to it and then upgraded to the pro level, we have been using it not nonstop. We use it for a lot of things. We use it for anything from. This is kind of one of my favorite things. This is to do deep research into our. Into our customer's customer. And what that allows us to do is to go way beyond the gender and the age and the demographics that we normally think about a customer and really dive into things, psychographics, what's the things that are important to that person. We can also, simultaneously with that same question, we can dive into things like, you know, what do the reviews say? What are the fears? What are the concerns? What is the journey that the average customer for this particular business, what kind of things do they need to know, and what kind of questions will they ask before they can make a buying decision? It's really a game changer because that particular step I just described is usually one that takes several people and it might take a couple of weeks. And it's very expensive. And let's be honest, most small businesses that work in your community cannot afford it. We, as a company, we would like to offer it, but it was something that was out of reach for most people. Well, since we've been using this, it's allowed us to be so much better. It's almost like going from. If you think about it, in the days of even, you know, not long ago, when we turn on TV and it's like, it's just a little fuzzy, just a little fuzzy. And then all of a sudden it went from.
