Jeff For Local Marketing explains why AI search engines are competing to show better results, and why businesses that don't optimize their websites risk disappearing from AI-generated overviews. Search bots need to read and understand your site or you'll get left behind.
Everything that's happening on the web. And I don't care what you know, it doesn't matter what search engine you're working with. They're all going through some AI piece. Why? Because we demand it. That's. And guess what? It's a race. This whole thing is a race. Everyone is trying to one up the other one to give you a better result. Now, if you've ever watched me talk about this, I've said, hey, the search engines are like this big dating machine. You put in a query of what you're looking for, they go out with all their knowledge and all their searchability and information, and they try to give you back your best match. And if the match, if the matches were poor, guess what? You're going to move from that search engine to somebody else. So they're going to give you the very best results they possibly can.
What does that mean? Well, if you're not getting your website up to date with the language that the AI search bots can read and understand and then put you as a solution, maybe you show up in the AI overview, then you kind of don't stand a chance. It's like having a Snowball and it's 100 degrees outside. It just won't last very long.
