Jeff For Local Marketing warns that over 90% of local businesses don't realize AI search is already here. When people search on their phones, AI-generated overviews answer their questions immediately, so they stop scrolling. If your business isn't in those AI responses, you're invisible.
A 90% or more of local businesses a have no idea this is coming and it's not coming. It's here. It's happening today. I challenge you to pick up your phone, put in a search term and see what comes back. It'll come up with an AI overview and then it will give you some responses. But we as humans are kind of naturally lazy. When we get a response or an answer that, that feels like, okay, that satisfied what I need, guess what? I'm done. I don't even see what's below the line. I don't even see what's below that. I now move on and I decide, hey, I'm going to go to that company or that information, I'm going to follow up with it and that's who's going to get my business or attention for that period of time. Well, when a local business is not prepared for that, guess what? We're not going to see you. It's affecting everything. I'm talking about not just organic traffic, but I'm talking about also.
