A short YouTube talk by Jeff For Local Marketing addressing widely-circulated claims that 80–95% of businesses ‘fail’ when adopting AI. The speaker draws on nearly three years of hands-on experience running AI in his own marketing and consulting agencies, and frames the piece as a corrective to media narratives that emphasize negatives without nuance.
Hey, I want to jump on here today and talk about failure rate with AI. And the reason I want to talk about this is because I've been heavily in the field as a digital marketing agency and now an AI automation and consulting agency for the last almost three years, pretty much at first a test subject, testing it on my own product and my business before ever launching it with any other clients. And the reason I'm jumping on here today, because there is a lot of information going around, and I think media tends to latch onto the negative and then find evidence to prove it real. And one of the things that I see popping on a lot right now, and it's this one, is businesses are experiencing a failure rate between 80 and 95% when they use AI. And by this, I mean, it's like, okay, they bring it in, they think it's going to work, and then.
