Jeff (Jeff For Local Marketing) reflects on personal growth after taking an advanced class and uses that experience to make a broader point about customer interactions: meet people where they are rather than where you are. He uses metaphors (motorcycle ride, levels in gardening) to argue that sometimes customers need small, immediate help (water, a pause, a conversation) rather than the larger solution you assume; he also notes the speaker’s frustration when customers don’t ‘get it.’
Chapters
Quite frankly, I signed up for this particular class because I knew we were going to start in an advanced level because again, like I said, I'm up to my eyeballs and it. And excuse me, AI. And so this was not totally foreign to me. Was it tough? Yeah. But it stretched me to do what I know how to do, but at a little different level, and it's been cool since then. Four weeks later, here it is. You know, I'm doing things now that I didn't think. I'm a different person than four weeks ago. When we meet people where they are and help them right now realize, hey, I didn't want to ride on the back of that motorcycle. I just. Maybe I just needed water. Maybe I just need to stop for a second, have a conversation, and then move on. It had nothing to do with the ride.
Who are you asking, do they need a ride? When really all they want is. Is they want to understand, hey, I'm at level one when it comes to gardening. I'm at level one when it comes to whatever. And are you meeting your customers where they are or where you are? And then getting. Here's an honest moment. Getting frustrated because they just don't get it.