In this conversational video, Jeff For Local Marketing and a co‑speaker discuss how businesses can become the "Band‑Aid" customers need at the moment they search for help. They stress the importance of having searchable, always‑on content—videos, blog posts, social media updates, podcasts—that answers the most common questions of an ideal customer. By treating content as a "field of content" and focusing on the top ten questions prospects ask, businesses can meet customers where they are, rather than waiting for the customer to find them. The pickleball anecdote illustrates the urgency of providing the immediate solution (the Band‑Aid) when a need arises, reinforcing the need for predictive, pre‑positioned content that is ready when a prospect is ready to buy.
Chapters
they don't see your message.
But the moment they have a problem and they look for that answer, in this case online, they search for it on Google or ChatGPT or however they decide to get there from social media.
And that message is there consistently. It will be there when they are ready, not when we as the business owner are ready.
So let me kind of pull this all together. I think it's important to say, you know, where do I stand when it comes to having— I'm going to say seeds or content out in the marketplace for my auto customer.
Do I have pieces of content, whether it's a video—
and I suggest all video, a blog, social media post, this type of podcast—
I would have that content out there that is constantly or consistently answering my client's main problems, right?
Like, you know, for us, how do I get more clients if I'm an XYZ company? Well, you know, that's gonna be on my website. I'm gonna have a, a blog post. I'm gonna have a video post on there.
So when people are ready, they can find me, not me finding them when they are ready, cuz I don't know when they're ready.
Right? I mean, yeah, I can kind of semi-predictive.
A new business goes in or their business drops off, they're going to seek an answer. But I want to be there when they are ready.
It's, you know, we've said this before.
It's like, meet your customer where they are, help them where they are.
I was playing pickleball this morning and a gentleman fell down while he's playing pickleball.
He's okay, kind of. But when he fell down, he didn't care about anything except what? The fact that he was bleeding on his knee and his hand and he was wanting a Band-Aid. And so our only goal for everyone around him was to solve what? The Band-Aid.
We didn't care where the pickleball went. We didn't care where his paddle was.
There was skin on the, on, on the court from him falling, his skin. And the point is, is he didn't care about a Band-Aid.
30 seconds prior to that happening.
The moment he fell down, that became a priority. If we can't find a Band-Aid, metaphorically, that's your service or your, your product. When we are ready, when we have, again, metaphorically fallen down, then what's the chance of me actually hiring you or buying your service or your product? It's very low. So again, bringing this all together, I would go out and say, what's—
