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In this brief segment, Jeff from Jeff For Local Marketing emphasizes the importance of confirming a prospect’s actual need before presenting a solution. He likens offering a solution to giving someone a motorcycle ride—only proceed if it’s truly desired. Jeff advises that if a product or service isn’t a perfect fit, it’s better to refer the prospect to someone else who can meet their needs. He shares personal practice of passing along referrals that don’t align with his own offerings, highlighting a referral‑first mindset over direct selling.
