Jeff For Local Marketing argues that showing up across Facebook, Instagram, LinkedIn, and SMS builds top-of-mind awareness. He uses a personal-injury lawyer as an example and recommends creating video content that also works as audio so people can listen while driving.
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Well then I started seeing him in my Facebook and my Instagram. I started seeing him on LinkedIn just recently and I've even received texts from him and the cool thing about it is he's just everywhere. Now let me knock on wood. I don't think I'm going to have any personal injury issues but if I did it would be hard not to think of this fellow. Why? Because he is omnipresent. He's out there. You can do exactly the same thing with doing a podcast a live and I and I would highly recommend doing it in video and making it available also in audio. Why? Well simple reason if I am driving down the road I can listen to the podcast if I've decided I want to watch the rest of when I get to my destination let's say I'm traveling and I get to my destination and I say wow I want to I want to hear what the end the of.