Create evergreen content that answers the problems customers are already searching for, like why an air-conditioner blows warm air. Plant these seeds across blogs, videos, and social posts so prospects find you when they need help, not when you're chasing them.
We work really hard to make sure we say, hey, we never produce content that your ideal customer is not already looking for. So we're not having to find the market, the market is finding us. As an example, if I were, you know, making ads or excuse me, writing content for a, let's say a local heating and air conditioning company, I would have that one article running all the time, created once and then there all the time of, you know, why is my air conditioning blowing cold air? And then on the flip side of that, or excuse me, why is my air conditioning blowing warm air? And then on the flip side of that, why is my heater blowing cold air? I mean, those are two problems that people with furnaces, no matter where you're at in the planet, will have a challenge with. As long as it's blowing cold air when it's supposed to and it's warm air when it's supposed to. Guess what? They don't see your message. But the moment they have a problem and they look for that answer, in this case online, they search for it on Google or ChatGPT or however they decide to get there from social media and that message is there consistently, it will be there when they are ready, not when we, as the business owner ready. So let me kind of pull this all together. I think it's important to say, you know, where do I stand when it comes to having, I'm going to say seeds or content out in the marketplace for my auto customer. Do I have pieces of content? Whether it's a video and I suggest all video, a blog, social media post, this type of podcast, I would have that content out there that is constantly or consistently answering my clients main problems. Right. Like, you know, for us, how do I get more clients if I'm an XYZ company? Well, you know, that's going to be on my website. I'm going to have a blog post. I'm going to video post on there. So when people are ready, they can find me, not me finding them when they are ready. Because I don't know when they're ready. Right. I mean, yeah, I can kind of semi predict if a new business goes in or their business drops off, they're going to seek an answer. But I want to be there when they are ready. We've said this before, it's like meet your customer where they are, help them where they are. I was playing pickleball this morning and a gentleman fell down while he's playing pickleball. He's okay kind of. But when he fell down he didn't care about anything except what, the fact that he was bleeding on his knee and his hand, and he was wanting a band aid. And so our only goal for everyone around him was to solve what the band aid.
