Short YouTube talk by Jeff For Local Marketing arguing that progress toward mastery requires staying in states of discomfort long enough to gain reps. Jeff uses coaching anecdotes (students learning new tools) and a personal troubleshooting story (ads automation failing then fixed after persevering and seeking help) to illustrate persistence, practicing repeatedly, and stepping away to get perspective. He references common tools (Facebook ads, ManyChat, Zapier) and ends with a note about wasted time.
So it's been a while since I've been on, and I think most of the reason is because I've been in this massive learning mode with the ROI engine and redoing some other things. We've got a new salesperson who's doing really well, but you always want to support him. But the thing I want to talk about today is.
Complexity, uncomfortable, and what lies on the other side. I'm gonna make it really brief. Yesterday I was coaching a couple of students that I work with, and one of the things I asked them is, when they're learning something new, what state are they in? And what we boil it down to is they were uncomfortable. And this is why I feel most people don't get to that next position in their life because they're uncomfortable. And let's face it, when we're uncomfortable, it's like, if you're laying in bed at night and you're uncomfortable in that position, what are you doing? Well, you're moving. Well, sometimes when we're uncomfortable, when we're learning something new, especially with this, whether it's Facebook ads or it's Manichat or it's Zapier, whoever it is, drip whatever it is, there's going to be some uncomfortable times in there. Unfortunately, because of that, people will quit. Because it's uncomfortable, it's different. So how do you get from uncomfortable to comfortable? So you own it. And the only answer is, we've heard Billie Jean say it, we've heard Matt say it, I've said it. Reps, you got to have reps. You got to keep doing it. It's like doing these videos. The first time you get on in front of a video camera, even though it's just you and your camera and you're in your own office, there's nobody else behind you, it's a little uncomfortable. But then after you get a few reps under your belt, what do you get? Less uncomfortable, to the point where you become comfortable and you look forward to doing it. So I'm going to encourage you to take what we've been learning, what you've been learning, whether it's from Billy or it's Matt or whomever it is, and say, you know what? I'm willing to set in this uncomfortableness as long as it takes to get comfortable. But you have to do something. You can't just say, hey, I'm going to show up and not do anything. You got to do the reps. You got to do the stuff today. Just as a matter of fact, last Night. Today I was working on making an ad go live for a client and it just wasn't working. I couldn't get the automated messages to fire. And I kept at it last night till, I don't know, 10 o' clock last night. And because I'd been working on it for better part of the day, I finally said, okay, I need to step away from this. I woke up this morning, start on again, ask for some help in office hours. And during that time I went back in, I double checked my processes and I saw what happened. I deleted it and I redid it. You know what, it fired off. So it doesn't mean I'm out of uncomfortable. I'm just less uncomfortable with this process. There's a lot of moving parts. Now I'm going to leave you with this thought.
I just read this. I think it saw it on a TED talk that most people, I think it's like 80% of the people in America waste six hours every day. Six hours every day.
Those people who are wasting those hours and are unwilling to be uncomfortable till they become a master at what they're doing, that's your competition. So I want you to look at yourself in the mirror and say, am I the competition or I'm the one striving for mastery even though uncomfortable? Have a great day and always remember, seek your resources. There are a lot of great people out there helping and I want to make a little shout out here to Gerard Norman for helping me out when I needed it. And for the gals at office hour, Ray and Jordan, everybody's the best and that's the kind of stuff that we need to keep us and get us over the hump. So don't be wallowing in your uncomfortableness by yourself. Sometimes it's just that little bit to get you over the hump. It.
