BNI Presentation - How to Effectively Use Ai For Your Business - Crafting Better Tasks for Results

Hey, good morning BNI professionals and guests. My name is Jeff Harrison from swingpup Media and we develop content for local businesses. But today we're going to take a little bit of a twist because I want to share with you something that you know is not a surprise and that's artificial intelligence. And specifically we're going to talk about Chat GPT and how you can use this for your local business to propel your lead attraction business to get more customers. Now what does that mean? That's a lot of words. That's just saying, hey, we're going to learn how to write content that your ideal customer is seeking an answer to. In human behavior, before make a buying decision, we always want to have a certain number of answers or questions answered. Your articles, these blogs that we're talking about will be that resource. So I'm going to share that, I'm going to share the screen. And this is Chat GPT. Now what I've done is I've already preloaded in some information here and let me just pull this up. So this particular prompt up here where it says you, where it has my picture up there, this is, this is called a prompt. And what this is is a question that you want or a task that you want Chat GPT to perform. And typically when someone first starts their questions are, I'm going to say, rather shallow. As an example, this first one says write 10 topics. I could write for blogs to help my local insurance customers. We sell auto and homeowners insurance and as you see it, spit out some information. It gave me 10 articles or 10, 10 topics. Right. And then I could ask it to say, hey, take the item up above number one and please write a 700 word article. And by golly, it did it. Right. And there's my 700 word article. Now I would always recommend that you use what we call aio artificial intelligence optimized. That's where you or someone on your staff would look at this for, to make sure it's accurate. If it's referencing every, anything out there, any link or company, that those are accurate and they literally do exist. And of course you're probably going to rewrite some of this. But think about this. If you just took this in its worst, and I'm going to say this, this is your worst form and, and do this, you're way ahead of the curve. This particular process took about 90 seconds, that's right, about 90 seconds for it to spit out the, these seven topics or excuse me, the 10 topics and then write this 700 word article. Okay, maybe 120 seconds. Now this is what I call a shallow or a beginner's mindset. And this is true with everything we do. We start out and we only know what we know. And if we didn't know how to, how to structure better questions, then we're going to sometimes again say, this is not so good. These articles are kind of crappy or the titles are terrible. Well, there's a better way. And I'm going to just show it. Show you.

What we did is we took it to another level. And so what I did is I changed. Now remember the first topic, it said, hey, write 10 articles, right? Or 10 topics. So the first thing we're going to do is we're going to tell the Chat GPT the artificial intelligence is. Who are you supposed to be in this activity we're about to do? So I like to say you are a world class copywriter specializing in creating content for local businesses, specifically insurance companies that sell homeowners and auto insurance. You also have in depth expertise in discovering the top challenges my ideal customers face and can help create topics and content to attract more of my potential customers. Who doesn't want that? Right? Do you understand? If so, please respond by typing yes. Now the reason I put that in there is because if not, it'll start on some kind of a long, you know, response. So I just want to say yes, it gets it. The next thing I'm going to do is I'm going to say I am an insurance company that offers auto insurance and homeowners insurance to residents in the Coachella Valley. Already notice it's much, much different than our first prompt. It tells us what we do and where we do it. My ideal customer is between 30 and 45, married, and has two children. We tell them who our client is, right? Because it's going to then write content that's in context with our ideal customers. The children are in school between ages of 5 years old and 15 years old. The typical family has both parents working. Often one of the spouses owns a local business. Please create a chart listing their 10 most common fears and worries. Now, why did I say fears and worries? Well, the biggest reason is because these are the things that keep people up at night. Right. Is trying to fix those fears and worries. All right, I used to say challenges. Now I say fears and worries. So now what it's done is it created a chart. Most people didn't realize that Chat GPT will create charts. So here's my chart of the top 10 now each one of these I'll call a pillar piece of content. Think of it like the roof of the house. There's a lot going into it after you do that, or the foundation of the house and now you're going to build off of that. But the idea of this is a piece of pillar content is that main piece of content that's on your website and then you create all these other arteries or other pieces of content. We call it topical structure that will then lead to that. So if anybody has some kind of off putting or excuse me, kind of what on that topic, but not exactly what you wrote on your pillar content, chances are they'll be drawn in by the articles that you wrote that are these topical contents. Okay, so let's just take the first one. Financial stability and security for your family. Who doesn't want that? If you have a 5 and 15 year old or somewhere between 5 and 15 year old and you have a business and both of you are working and you're thinking, hey, how are we going to do this? Is everything going to be okay? So there's one of them. So what I'm going to do is I'll say please take item number one and create a list of seven additional topics. That's what we call a pillar content relationship. Okay, so you've made the pillar content and then all these other articles below it to support it that can be written and published by my company to help with these challenges. There's a challenges word. And seek out more advice on their automobile and homeowners insurance. Because isn't that the case? We want to create something that they'll reach out to us now. So here we go. Here are seven additional topics. So boom, it kicks out those seven topics, okay. And you can see there it has a lot of good ones. And now I'll ask it the next question. You please take each new topic and create an outline and a call to action. My company name is Palm Desert Insurance and my phone number is 760-777-5555. Now it will start creating the outline. And just like before, instead of writing the article and now you fix it. Some of you may love to write and you say, this will help me turn a blank page into a color by number piece of artwork. And you can just go from there. But I have a better idea. But now here's an example. There's your seven topics, right? With all the outlines. Please take the topic outline number one and write a 700 word article. Please use PAS in your writing. Now if you're not familiar with PAS. It's problem agitate, solution, right? You notice it's dark outside, you're afraid of the dark, there's ghosts in the closet, right? You're agitating. The solution is lighting and we sell lighting. So it's a pas. Also within the article, make sure to list and describe the list of list and types of insurances. So now it spits this out. Protecting your future. Why homeowners and auto insurance and financial security. So there's information.

And now if you notice down here as a call to action, your finance security. Now watch the difference here with Palm Desert Insurance. Safeguarding your future is straightforward and reliable. We understand the complexities of life and the importance of having a robust safety net. Our comprehensive homeowners and auto insurance policies are designed to provide you with peace of mind and financial security, ensuring you're well prepared for whatever life throws at you. Don't wait for unforeseen event to disrupt your life. Protect yourself, your family and your assets by choosing the right insurance coverage. Contact Palm Desert Insurance, blah blah blah. Now isn't that a much better process? My point here is artificial intelligence is like that Ferrari we if you're a better driver than I am, you will win the race. And for those people they're saying I didn't want to get in the car, they don't stand a chance. This is what we do for our customers. Now, two things I want to point out. One is who is our ideal client? My ask today is are those people out there that wish they knew how to do this on a consistent basis. I want to offer a six week course to be involved in that. Just contact me afterwards. The others are automation. This is something we're working on and I don't have time to talk about it here, but we're excited about being able to share a process that will make your content from the research to all the social media posts, one blog post a week and 20 social media posts, video and email content all in one helping. So my name is Jeff Harrison with Swingpump Media. I hope you enjoyed this. This was always, it's always a lot of fun to share this kind of behind the scenes. Have a great day. Thank you.