What email open rates does the speaker report for his database?

Jeff For Local MarketingFounder of SwingPointMedia

Boost Engagement with Valuable Content, Not Sales Pitches

30 Jun 2025 · 0 min

Watch on YouTube

0:26

YouTube video by Jeff For Local Marketing about creating valuable (non-sales) content and repurposing short videos into weekly emails. Jeff explains a workflow: generate shorts, edit a portion for weekly emails, and report high engagement because the content isn't pitched as sales. He cites an email open rate range of about 35% to 50% among the audience.

Questions this video answers

Approximately 35% (low) to 50% (high) open rate.

He leaves, I hit a button, it spits out these shorts. And then I edit out a small portion of that and I use it for his. His email that goes out to his database every week, which, that's a whole nother topic. But that little tool right there, he has an open rate in his database of anywhere from a low of 35 to a high of 50%. Open rate. The people that he serves love getting his content because he's not trying to sell them anything.