Transcript excerpt from a YouTube video by Jeff For Local Marketing advising that multimedia content (video) enhances digital connection compared with text alone, and recommending use of descriptive alt text for images (example: instead of ‘a cup of coffee’ include business name, city, descriptive text and a link) to grow online presence and digital footprint.
But the other thing about that is it's very good for you from a digital standpoint because they're interacting you with multiple types of sensations. They see you, they hear you, they see your hand signals, the way you move your body. And all of a sudden there's a different connection than just reading an article, even if you add images. Although if you add images, make sure you put what's called alt text on there. And what that does is it helps define exactly what it is. So if you had, let's just say a cup of coffee as an example, and you're a barista, well, instead of just saying a cup of coffee, I would put in there something about your business. In other words, this is, you know, XYZ coffee in this city and this is a piping hot cup of coffee. And so what that'll do. And you can put the link back to your website. Well, what that does is anytime somebody looks that up, it will also populate that digital footprint. Well, in this situation, when you add this content, it makes your, I'm going to say, like your Wikipedia page. I know that's probably not correct, but let's say your presence, it grows. So now as you put more and more content out there, your presence grows.
