Build a library of evergreen content like videos and blog posts that address your customers' main problems. Post it across channels and your website so prospects find you when they're ready to buy, not when you're chasing them.
I think it's important to say, you know, where do I stand when it comes to having, I'm going to say seeds or content out in the marketplace for my auto customer. Do I have pieces of content, whether it's a video and I suggest all video, a blog, social media post, this type of podcast, I would have that content out there that is constantly or consistently answering my clients main problems. Right. Like, you know, for us, how do I get more clients if I'm a XYZ company? Well, you know, that's going to be on my website. I'm going to have a blog post. I'm a video post on there. So when people are ready, they can find me, not me finding them when they are ready.
