Jeff (Jeff For Local Marketing) advises small-business owners to build referral networks by identifying people or organizations that already have access to their ideal customers, then nurturing relationships so they become the natural referral. He uses concrete examples: BNI "one-seat" groups where a single category owner gets referrals, and a credit-repair professional who gets most business from a mortgage broker.
I want you. I want to ask you a question. Are you struggling to get directly to your end user, your person who actually is going to write the check? If the answer is yes, I want you to pull back for a second. Say, wait a second. Okay, who in that sphere that has my ideal customer that takes care of them? Who is it that I could have a relationship with and then start taking better care of them and build that relationship? So when that opportunity comes up, I'm naturally the referral. I'll give you an example. I'm a member of a group called bni. And so what happens, there's. It's all what we call one seat category. In other words, if I'm a digital marker, there's only one digital marker in the group. So any, any questions that come up or any offers that come up, I get all the opportunities for that. Well, when we think about this, a gentleman stood up this morning and said, hey, my ideal referral partner, who he gets most of his business from, he's in the credit repair business, is.
A mortgage broker. He said that's where he gets the majority of his business. That's by far his best referral partner.
