Jeff explains how publishing direct answers to common customer questions boosts your page's credibility with search bots and users. Consolidate FAQs in one place so search systems recognize relevance, like grouping solar panel questions together.
Chapters
I, I don't know the exact algorithm of Google. Nobody knows that except Google. Right. But when you have content that has the answers and it looks like that's the answer to the search query, it adds credibility, trustworthiness, and authority to that result. And quite frankly, who out there, by a show of hands, wants to work with somebody they can't trust, they don't look to have any authority, and they really don't know what they're talking about. Well, when you put together an FAQ schema and you put the typical questions your ideal customers will ask in one location, it makes it very easy, or I should say easier, for those AI search bots to look at that very quickly and say, hmm, they've got this going on. So if I go to somebody like, I'm looking for solar, and I.