Jeff For Local Marketing explains that trust builds through repeated content exposure. The "7 hours" guideline suggests how much engagement prospects need before they move from awareness to consideration, visiting websites and checking reviews. Creating content that answers their questions accelerates this process.
If someone that you just met suggests a remedy for you and you've just met them, how much trust and authority they have. Well, not a lot, right? But if you read another article from them, watch another video, your trust starts to build and to take that to the next next level, you might move then to what we call the consideration stage. And this may be, well, well, let me check out that, that company, let me go to their website, let me look at some of their reviews. What are their past customers saying about them? Well, they're really good. They've got a thousand five star reviews. All of a sudden the consideration or the confidence in that customer goes way up. And when that happens, you're now in that stage where you're really building on that 7 hours at 7114 formula. So 7 hours is what you really need out there. If you don't have that, start thinking about that. The questions you put together, the content you put together are the ones that answer those questions.
