Jeff For Local Marketing warns that cheap tech hires often cost more than experienced ones. An in-house hire's changes once wiped out sales and web traffic for a company that had 5x'd. They discuss recursive learning systems where AI improves ads by learning from its own outputs.
I think a lot of businesses are going to need that going into the future because here's the thing, it's not slowing down. This is like a wave that has been growing in the ocean and it's getting closer and closer. And as it comes, guess what, what do waves do? They get smaller, bigger. This is getting bigger. And so I think those businesses that, that kind of set on their hands.
And say, you know, I'm just going.
To go do whatever I've been doing.
And I think we're going to be fine.
Well, I think that is going to, that's going to be a challenge for a lot of businesses. I'm just going to read this because.
Of the need to implement or design and train for AI.
And so very few who really know.
What to do are available.
Hiring a fractional CTO may be the.
Least expensive with the highest rate of.
Success versus trying to do it from within, by, by a staff who is not fully understanding of what can be done from operations to sales with AI. Now give me an example.
I had a client I used to take care of and we did really well with them. They did really well. They 5x their business.
Well then the business sold. Somebody else came in, they hired a young person, work in house and it.
Just wasn't working out. I stepped aside, that young person, made.
Some recommendations and immediately wiped out their sales and their traffic to their business. It was somebody in house, they were enthusiastic instead of, you know that old saying is if you think expert paying for expertise is expensive, hire someone who isn't.
And because then you have to do.
It twice what they screwed up.
So about eight months later they called me back and said, hey, would you come fix this? And that's what we did. And we got their numbers back up as far as your traffic is concerned.
And fix their website and. But the point is just bringing someone in that, that says, yeah, I have a phone, I know how to use chat GPT gang. It's way beyond that. It's way beyond that and it's moving it at record speed.
So I think that's where this second prediction, the fractured fractional CTO is going.
To be a play the third one.
And this is what I'm excited about because this is what I've been working on for about the last four or five days when I told you at.
The very beginning I was updating my, my content accelerator and that's recursive learning models. And basically what that means is the AI is constantly learning from its own outputs. So for example, making ads see this already or making ads sees this already. In other words, the ads are going out there. It's collecting the data from the interaction.
The conversions, all that kind of stuff.
And then it's improving upon itself. Well, this has been really good for a lot of the big models, but it's coming to all of us, and that's what I've been working on.
