Find the ten questions your customers ask most, turn each into one piece of content, and publish consistently. Even baseball's best hitters fail most of the time. Consistency beats perfection.
Field of content. I would think about my ideal customer. What are the top 10 questions that they ask? Whether it's you or they search for, or they've asked your service department or, or customers, it doesn't matter. Write them all down. And every one of those, every one of those should become a piece of content. That's consistency. And here's the thing, just like this video, I'm not trying to sell you on signing up for my content accelerator that will make all your content for you every week consistently. I'm not saying that. I'm just saying I was thinking about this and I'm like, what's the number one reason why businesses fail when it comes to marketing? It's lack of consistency. Because just like that baseball player, imagine the pressure if you were the baseball player and you were expected to go 10 out of 10, and if you didn't, your job was on the line every day. It just doesn't happen. Go at any. Go any year. Go for last 50 years of baseball and look at what some of the best, the very best batters on the planet during that season, what did they do? And then just for fun, look at what they got. Paid astronomical numbers. And if, if we were in my, if I was in my English class and I only got a 30 out of a hundred, guess what? I got a lot of red marks on my paper. But in the real world, when it comes to marketing your business, when it comes to being successful, I think it's, it's unrealistic to be successful 100% of the time. I'd like to stand here and say, yes, you will be.
